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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence

The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match

Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match

Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...