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G Square Housing appoints Vimesh P as CMO

G Square Housing appoints Vimesh P as CMO

  • by Team PITCH
  • October 15, 2025

Prior to joining G Square Housing, he served as Senior Vice President at Casagrand


Why brands should say 'No' to Yes Madam-style shock tactics

Why brands should say 'No' to Yes Madam-style shock tactics

  • by Team PITCH
  • December 11, 2024

Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement


Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

  • by Ritika Raj
  • December 13, 2023

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence


Shah Rukh Khan, Akshay Kumar and Ajay Devgn served notices over Vimal ad

Shah Rukh Khan, Akshay Kumar and Ajay Devgn served notices over Vimal...

  • by Team PITCH
  • December 11, 2023

The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees


Akshay Kumar's spitfire reply on Vimal ad controversy: 'Ads were shot in 2021'

Akshay Kumar's spitfire reply on Vimal ad controversy: 'Ads were shot in...

  • by Team PITCH
  • October 10, 2023

Kumar was at the receiving end of flak after a Vimal Elaichi ad featuring the actor was aired during the India vs Australia match


Akshay Kumar's new Vimal Elaichi ad angers netizens: 'Biggest hypocrite'

Akshay Kumar's new Vimal Elaichi ad angers netizens: 'Biggest hypocrite'

  • by Team PITCH
  • October 09, 2023

Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match


Breaking stereotypes, Vim launches #VimWhatAPlayer campaign urging gender equality in dishwashing

Breaking stereotypes, Vim launches #VimWhatAPlayer campaign urging gender equality in dishwashing

  • by Team PITCH
  • November 04, 2020

Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain Vim by Hindustan Unilever Ltd. ...


Bausch and Lomb India “blames the frame” with their new campaign for iconnect contact lenses

Bausch and Lomb India “blames the frame” with their new campaign for...

  • by pitchteam
  • July 15, 2019

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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