Tags STORY
Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

Marketing Moments
YouTube’s big bet on creators and Shorts: How can marketers...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....

By Shantanu David

COVER STORY
SUVs contribute to 10 per cent of our sales: Peter...

Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top....

By Abhinav Mohapatra