Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...