Four years after awarding the mandate to IPG Mediabrands, the tech giant reassesses its global media strategy to boost efficiency, digital acceleration, and direct-to-consumer growth.
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
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Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
Musk's Tesla is incorporated in Delaware, United States and has accused the Indian battery maker of using trade names 'Tesla Power' and 'Tesla Power USA'
Amul has joined as the Lead Arm sponsor of its men's national cricket team
Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief
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The layoffs will be done in multiple rounds, as per industry sources
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India...