Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement, and results.
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According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent...