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Marketing Moments
Why is Sony TV seeing a drop in viewership?

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

By Sonam Saini

Marketing Moments
BARC to increase meter count to 65K: Will this be...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these....

By Aditi Gupta