trump

Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.

Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety

Industry leaders foresee a moderate growth in the current fiscal, following back-to-back setbacks— stock market crash and the RBI’s downgrading of GDP growth forecasts

Just as demand showed signs of bouncing back, fresh volatility in the markets has dampened hopes of sustained consumer sentiment—leaving advertisers cautious once again

Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts

With India caught in the US tariff crosshairs, several Indian sectors that export to the country, such as textiles, auto, and agriculture will be bracing...

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive spending, assert industry...

Claire Williams, Head of Digital Production at BBC, speaks to e4m’s Brij Pahwa on how legacy media has transformed over the past two decades, the...

Donald Trump’s supporters and critics are anticipating further executive orders around the use of technology, content censorship, media reportage and related issues

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes...

The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee...

Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X

TMTG’s inception was shaped by Trump’s criticisms of mainstream media

According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million...

While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns

A DDOS attack delayed the interview between the former president and the tech mogul, but it saw 27 million people tune in

The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence Twitter...