E - PAPER

VIEW ALL
  • Home
  • About Us
  • Categories
    • Pitch Feature
    • BrandTalk
    • On The Move
    • Martech
    • Marketing Moments
    • Opinion
    • Report Watch
    • Videos
  • E-Paper
  • Contact Us
logo
logo
  • Home
  • About Us
  • Categories
    • Pitch Feature
    • BrandTalk
    • On The Move
    • Martech
    • Marketing Moments
    • Opinion
    • Report Watch
    • Videos
  • E-Paper
  • Contact Us

trp

  • Home
  • trp
CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

  • by Team PITCH
  • August 19, 2025

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...


TRP scam case closed: Special court dismisses ED money laundering allegation

TRP scam case closed: Special court dismisses ED money laundering allegation

  • by Team PITCH
  • October 07, 2024

The Mumbai police have also withdrawn the case that triggered the ED’s money laundering investigation


Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed by forensics

Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed by forensics

  • by Team PITCH
  • January 20, 2021

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of a few news channels, keeping...


TRP Scam: Will BARC’s credibility take a hit?

TRP Scam: Will BARC’s credibility take a hit?

  • by Team PITCH
  • January 04, 2021

Not really, feel experts who say the industry continues to rely on the data provided by BARC The year 2020 has been one of the...


2020: A rollercoaster ride for the broadcast industry

2020: A rollercoaster ride for the broadcast industry

  • by Team PITCH
  • December 29, 2020

As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...


Two months into BARC data blackout: Are news channels happy with no ratings?

Two months into BARC data blackout: Are news channels happy with no...

  • by Tasmayee Laha Roy
  • December 15, 2020

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...


Government doesn’t want to intervene in responsible journalism: Prakash Javadekar

Government doesn’t want to intervene in responsible journalism: Prakash Javadekar

  • by Team PITCH
  • November 17, 2020

On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...


Is govt committee on TV ratings an intrusion in BARC's functioning?

Is govt committee on TV ratings an intrusion in BARC's functioning?

  • by Sonam Saini
  • November 06, 2020

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the television industry grapples with the...


Trending

  • ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    • by Pitch Team
    • December 12, 2025
  • Google Dismisses Claims of Upcoming Ads in the Gemini App

    Google Dismisses Claims of Upcoming Ads in the Gemini App

    • by Pitch Team
    • December 12, 2025
  • Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    • by Pitch Team
    • December 12, 2025
  • Disney–OpenAI Deal Brings Iconic Characters to Sora

    Disney–OpenAI Deal Brings Iconic Characters to Sora

    • by Pitch Team
    • December 12, 2025
VIEW MORE

Marketing Moments

  • Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    • by Pitch Team
    • December 12, 2025
  • Bengaluru’s Iconic KFC Signal Gets a New Name  Meet the ‘SNITCH Signal’

    Bengaluru’s Iconic KFC Signal Gets a New Name Meet the ‘SNITCH Signal’

    • by Pitch Team
    • December 12, 2025
  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
VIEW MORE

Newsletter

Subscribe for our daily news

logo

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

Useful Links

  • Feature
  • Interview
  • Opinion
  • Video
  • About Us

CONNECT WITH US

Adsert Web Solutions Pvt. Ltd.

3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh) 201301

Copyright © 2025 Pitchonnet