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Opinion
Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

By Shailley Singh

Opinion
Unlocking the Power of AI in Marketing: A Glimpse into...

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are....

By Rashid Khan

Opinion
Technology and Storytelling: A new era of entertainment

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will....

By Shajesh Menon

Opinion
2024 uncovered: Navigating the new wave of consumer-centric marketing trends

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search....

By Chaitanya Ramalingegowda

Opinion
Marketing trends for 2024

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer....

By Sheena Kapoor

Opinion
Human + Machine: A CMO’s Vision For 2024 & Beyond

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about....

By Ravi Santhanam

Opinion
Exploring the Shifting Marketing Trends for 2024

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends....

By Charu Malhotra

Opinion
Riding the Design Wave in 2024: A Sneak Peek into...

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

By Shashwat Das

Opinion
Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing....

By Somesh Surana

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta