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Zeel’s tax liability upheld as GST adjudication order affirms Rs 119.6 crore demand

Zeel’s tax liability upheld as GST adjudication order affirms Rs 119.6 crore...

  • by Team PITCH
  • January 06, 2026

Broadcasting network to comply with the tax authority’s ruling as it moves forward with operations and financial planning


Our strategy determines our metrics & our metrics determines our strategy: Anurita Chopra

Our strategy determines our metrics & our metrics determines our strategy: Anurita...

  • by Simran Sabherwal
  • December 18, 2025

Anurita Chopra, CMO – India Subcontinent at Haleon, outlines why education is at the heart of the its communication strategy and its approach to building...


5% or 18%? Ad industry split on GST slabs, but united on benefits of cut and uniformity

5% or 18%? Ad industry split on GST slabs, but united on...

  • by Team PITCH
  • August 20, 2025

Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows


SC verdict on dual taxation sparks worries of future levies on digital media

SC verdict on dual taxation sparks worries of future levies on digital...

  • by Aditi Gupta
  • May 27, 2025

A review petition should be filed against the SC order, say legal experts fearing far reaching consequences


AdTech tax taking toll on programmatic in India?

AdTech tax taking toll on programmatic in India?

  • by Team PITCH
  • October 01, 2024

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...


Future Generali India Life Insurance takes the quirky route to talk about tax saving

Future Generali India Life Insurance takes the quirky route to talk about...

  • by Team PITCH
  • February 15, 2024

The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings


Netflix to move Income Tax Appellate Tribunal in Rs 196-crore tax evasion case

Netflix to move Income Tax Appellate Tribunal in Rs 196-crore tax evasion...

  • by Team PITCH
  • October 03, 2023

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the tax department


Consumers are sitting on a gold mine: Thomas Been, DataStax

Consumers are sitting on a gold mine: Thomas Been, DataStax

  • by Shantanu David
  • May 29, 2023

Been talks about how a host of new tools are revolutionizing the way organizations utilize AI and big data, and more


Sony Pictures Network India reports jump in net profit to Rs 975.97 cr in FY20

Sony Pictures Network India reports jump in net profit to Rs 975.97...

  • by Team PITCH
  • December 31, 2020

The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...


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    • by Pitch Team
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    • by Pitch Team
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Marketing Moments

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    Makar Sankranti 2026: How brands are tapping into the festive spirit

    • by Pitch Team
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    Duroflex unveils new film starring Virat Kohli

    • by Pitch Team
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    • by Pitch Team
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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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