The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
Shyamala Ramanan, Business Head, Mia by Tanishq tells us how the brand has positioned itself as a workwear brand, why innovation is a way of...
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
Pelki Tshering, CMO of Tanishq, shares insights into the brand’s marketing efforts to build customer confidence in natural diamonds
Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want,...
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
Mia and RCB will be part of the #SheGotGame campaign
The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India, the digital agency from the...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and jewellery are closely connected and...
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH industry took a hit in...
On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their ground in the face of...
The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges Titan’s jewellery arm Tanishq...
Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage over its ad showing inter-faith...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple...
All new anthem Swag Se Solo features Bollywood icon, Salman Khan Ahead of Valentine’s Day, PEPSI® is all set to celebrate the week...
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...
~Mia by Tanishq, a brand focusing on fashionable fine jewellery for women, has paved way for another brand campaign – #MeInAction ...
The 10th edition of Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses a gathering of the best minds in the...