Tags STORY
Marketing Moments
3D outdoor gains new dimensions with brands seeking immersive experiences

Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share....

By Team PITCH

Marketing Moments
Mia by Tanishq renews partnership with RCB Women T20 team

Mia and RCB will be part of the #SheGotGame campaign

By Team PITCH

Marketing Moments
Dentsu Webchutney wins digital mandate for Tanishq

The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq Dentsu Webchutney India,....

By Team PITCH

Marketing Moments
CaratLane appoints Avnish Anand as Chief Operating Officer

Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer  CaratLane – A....

By Team PITCH

Marketing Moments
Tanishq reinvents its wedding sub brand Rivaah in a new...

Rivaah by Tanishq brings alive the essence of wedding jewellery in its latest campaign In India, weddings, ritualistic traditions and....

By Team PITCH

Marketing Moments
Campaigns that revived OOH in the year of the pandemic

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH....

By Noel D'souza

Marketing Moments
‘If a brand wants to build an enduring legacy, it...

On Day 1 of e4m India Brand Conclave 2020, Sudhakar Rao, Director-Branding, ICFAI Group, discussed how brands can stand their....

By Team PITCH

Marketing Moments
Titan’s jewellery arm Tanishq introduces a flexible purchase plan ahead...

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges

By Team PITCH

Marketing Moments
#BoycottTanishq trends again on Twitter- this time for ad promoting...

Just last month, the brand faced massive criticism for an ad showing inter-faith marriage Days after facing a massive outrage....

By Team PITCH

Marketing Moments
How consistency has taken the centre stage in brand communications

While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in....

By Nafisa Shaheen