Tags STORY
Marketing Moments
ASCI and DoCA consult with stakeholders over surrogate ads

The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling

By Team PITCH

Pitch Feature
Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....

By Ritika Raj

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
ASCI bans surrogate ads of 12 liquor companies: Report

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI)....

By Team PITCH