Pitchonnet Magazine

Localizing at scale while staying true to Gujarati storytelling: JOJO’s success strategy

by Kanchan Srivastava
May 20, 2025

In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans

Weaving tales that resonate: The influence of storytelling in Indian ads

by Shantomoy Ray
September 30, 2024

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising

Unlocking the Power of AI in Marketing: A Glimpse into 2024

by Rashid Khan
January 31, 2024

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Technology and Storytelling: A new era of entertainment

by Shajesh Menon
January 31, 2024

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024

Marketing Narratives will have to be Insight Driven

by Prashant Dhar
January 23, 2024

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024