Experienced content and strategy professional takes charge to drive regional branded initiatives and storytelling across the South Zone
From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.
From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.
From startup myths to meaningful storytelling, The Salt Inc’s three-year journey reveals grit, growth, and a grounded vision for the future.
Indian Advertising Fraternity Celebrates a Creative Voice That Shaped Modern Brand Storytelling
A three-year licensing pact positions Disney as Sora’s first major content partner, blending AI innovation with the magic of Disney storytelling and marking a new...
CavinKare’s heritage haircare brand blends storytelling and user-generated creativity for Karthigai Deepam
In an exclusive conversation with exchange4media, actor Dhruvin Shah, Founder & CEO of JOJO, shares his success story, strategy and expansion plans
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising
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Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...
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Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024