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Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its sellers

Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its...

  • by Team PITCH
  • December 16, 2020

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...


Facebook celebrates the resilience of small businesses in new campaign, 'Nayi Shuruaat'

Facebook celebrates the resilience of small businesses in new campaign, 'Nayi Shuruaat'

  • by Team PITCH
  • December 15, 2020

The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...


News channels feel the pinch as lockdown-hit SMEs freeze ads for months

News channels feel the pinch as lockdown-hit SMEs freeze ads for months

  • by Tasmayee Laha Roy
  • November 06, 2020

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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