At e4m TechManch 2025, ITC’s Chief Digital Marketing Officer explores how purposeful storytelling can anchor brands in an ever-shifting digital world
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new...