reach

As the government gears up to auction free-to-air TV slots for FY26, broadcasters revisit concerns around limited capacity and market access

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

What happens when one of the biggest social media giant is accused of data breach? The recent Facebook- Cambridge Analytica saga revealed that the information...