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Why are influencer deals moving from engagement to reach

Why are influencer deals moving from engagement to reach

  • by Shalinee Mishra
  • April 30, 2025

There is a visible upscaling of trust and conversions when campaigns are built around real communities, share marketing pundits


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for  Marketing in 2024

‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for Marketing in 2024

  • by Abbey Thomas
  • January 04, 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024


Facebook data breach and the questions around it

Facebook data breach and the questions around it

  • by pitchteam
  • April 09, 2018

What happens when one of the biggest social media giant is accused of data breach? The recent Facebook- Cambridge Analytica saga revealed that the information...


Trending

  • Huggies India Introduces the ‘Geelu Monster’ to Make Wetness Visible for Moms Everywhere

    Huggies India Introduces the ‘Geelu Monster’ to Make Wetness Visible for Moms Everywhere

    • by Pitch Team
    • November 28, 2025
  • Sahil Chopra promoted to Vice President, Consumer Marketing at JioHotstar

    Sahil Chopra promoted to Vice President, Consumer Marketing at JioHotstar

    • by Pitch Team
    • November 27, 2025
  • Yogesh Shinde joins Chitale Bandhu Mithaiwale as Chief Marketing Officer

    Yogesh Shinde joins Chitale Bandhu Mithaiwale as Chief Marketing Officer

    • by Pitch Team
    • November 27, 2025
  • Reliance Retail appoints Srivats TS as Senior VP and Head of Marketing

    Reliance Retail appoints Srivats TS as Senior VP and Head of Marketing

    • by Pitch Team
    • November 27, 2025
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Marketing Moments

  • YES BANK unveils ‘Score Kya Hua’ to bring credit score awareness to every Indian

    YES BANK unveils ‘Score Kya Hua’ to bring credit score awareness to every Indian

    • by Pitch Team
    • November 27, 2025
  • Axis Bank launches ‘Flashback’, an initiative for senior citizen customers

    Axis Bank launches ‘Flashback’, an initiative for senior citizen customers

    • by Pitch Team
    • November 27, 2025
  • Bisleri partners with TATA Women’s Premier League as Official Beverage for two years

    Bisleri partners with TATA Women’s Premier League as Official Beverage for two years

    • by Pitch Team
    • November 27, 2025
  • Adani Group Unveils Its Airport Film: “Aapke Safar Ke Humsafar”

    Adani Group Unveils Its Airport Film: “Aapke Safar Ke Humsafar”

    • by Pitch Team
    • November 18, 2025
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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