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Luxury cinemas to make up 20% of PVR INOX screens in 12-18 months: Renaud Palliere

Luxury cinemas to make up 20% of PVR INOX screens in 12-18...

  • by Team PITCH
  • February 21, 2025

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...


PVR fined over a lakh for showing 25 minutes of ads before screening movie

PVR fined over a lakh for showing 25 minutes of ads before...

  • by Team PITCH
  • February 19, 2025

A consumer forum has asked PVR to mention the actual time of starting the movie rather than the time included for the commercials


Saurabh Bhambri appointed SVP & Business Head - Media & Advertising at PVR Inox

Saurabh Bhambri appointed SVP & Business Head - Media & Advertising at...

  • by Team PITCH
  • December 16, 2024

Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President


Cinema advertising projected to surge 35% in 2024

Cinema advertising projected to surge 35% in 2024

  • by Team PITCH
  • February 15, 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year


Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

  • by Ritika Raj
  • January 22, 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers


PVR INOX subscription model: A blockbuster or flop?

PVR INOX subscription model: A blockbuster or flop?

  • by Team PITCH
  • October 18, 2023

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not


WOW Skin Science and PVR collaborate to premiere Tamil film ‘Master’

WOW Skin Science and PVR collaborate to premiere Tamil film ‘Master’

  • by Team PITCH
  • January 18, 2021

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...


PVR Cinemas Introduces Private Screening at Theaters

PVR Cinemas Introduces Private Screening at Theaters

  • by Team PITCH
  • November 04, 2020

Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...


PVR becomes first Indian entertainment exhibitor to cross 800 screens milestone

PVR becomes first Indian entertainment exhibitor to cross 800 screens milestone

  • by pitchteam
  • August 29, 2019

Launches first PVR Cinemas in Sri Ganganagar, Rajasthan PVR Cinemas, the leading multiplex player in India, announced its momentous achievement to become India’s largest and...


Al-Futtaim and PVR signs a Memorandum of Understanding to establish a Joint Venture cinema business in MENA

Al-Futtaim and PVR signs a Memorandum of Understanding to establish a Joint...

  • by pitchteam
  • July 10, 2018

Al-Futtaim, one of the most diversified and progressive privately held regional businesses headquartered in Dubai, and PVR Limited, the largest and most premium film exhibition...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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