Tags STORY
Marketing Moments
Brands and the beckoning call of India's Digital Public Goods

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

By Shantanu David

Marketing Moments
AdLift Wins Creative Mandate for PayU India

AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online....

By pitchteam

FEATURED
THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....

By Anam Khan