Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...
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Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid...
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...
Ayushmann Khurrana is also UNICEF’s National Ambassador for India