Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls...
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow...
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...