With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
.jpg)
Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground
At the e4m iDAC conference, Ahmed Aftab Naqvi, Global CEO and Co-Founder of GoZoop shared his insights on different digital storytelling formats
Weeks into the World Cup season, we've been treated to many ad campaigns, some memorable some not. Here are a few we liked
The campaign has been conceptualised by Leo Burnett India
The launch will be supported by a 360-degree integrated marketing communication Mondelez India, the makers and bakers of some of India’s favourite snacking brands –...
The #OreoPlayPledge campaign has been created by conceptualised by Publicis Group Building on the proposition to bring families closer by encouraging playful connections, cookie brand...
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., has announced the launch of...
The quarantine has thrown everyone in unchartered waters, keeping families apart, bringing in the new normal of a monotonous routine. However, time and...
Mondel?z International is taking forward Oreo’s special ritual of ‘Twist, Lick, Dunk’ by expanding its trajectory in India with the launch of Oreo Cadbury Dipped...