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Pankaj Tripathi shines light on an aspirarational Bharat in film for Protean

Pankaj Tripathi shines light on an aspirarational Bharat in film for Protean

  • by Team PITCH
  • January 06, 2025

The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens


Open network can cut costs, allowing brands to invest more in accessing data: T Koshy

Open network can cut costs, allowing brands to invest more in accessing...

  • by Team PITCH
  • September 20, 2024

Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open digital commerce ecosystem’s growth in Bharat's...


What’s driving the Brand Bharat narrative?

What’s driving the Brand Bharat narrative?

  • by Shantanu David
  • January 29, 2024

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces...


ONDC’s 2023: Good start but a long way to go

ONDC’s 2023: Good start but a long way to go

  • by Shantanu David
  • December 27, 2023

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...


Festive Force: D2C players leverage ONDC to prop up Brand Bharat

Festive Force: D2C players leverage ONDC to prop up Brand Bharat

  • by Shantanu David
  • October 19, 2023

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce


Can ONDC usher in a new dawn of D2C marketing?

Can ONDC usher in a new dawn of D2C marketing?

  • by Shantanu David
  • August 07, 2023

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers


Is ONDC a disruptor in the making?

Is ONDC a disruptor in the making?

  • by Kanchan Srivastava
  • May 17, 2023

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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