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YouTube popular in MSME sector - 41% say for social media, 72% for entertainment: Report

YouTube popular in MSME sector - 41% say for social media, 72%...

  • by Team PITCH
  • June 26, 2024

As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations


Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its sellers

Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its...

  • by Team PITCH
  • December 16, 2020

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...


News channels feel the pinch as lockdown-hit SMEs freeze ads for months

News channels feel the pinch as lockdown-hit SMEs freeze ads for months

  • by Tasmayee Laha Roy
  • November 06, 2020

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...


Will MSME economic package boost growth for the ad industry?

Will MSME economic package boost growth for the ad industry?

  • by pitchteam
  • May 14, 2020

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...


Amazon pledges $1 billion to digitise SMBs in India

Amazon pledges $1 billion to digitise SMBs in India

  • by pitchteam
  • January 15, 2020

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...


Trending

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    • by Pitch Team
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    • by Pitch Team
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Marketing Moments

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    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
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    • by Pitch Team
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  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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