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YouTube popular in MSME sector - 41% say for social media, 72% for entertainment: Report

YouTube popular in MSME sector - 41% say for social media, 72%...

  • by Team PITCH
  • June 26, 2024

As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations


Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its sellers

Amazon India launches ‘Saathi’; a Peer-mentorship program for its sellers, by its...

  • by Team PITCH
  • December 16, 2020

Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers  on various topics like on ‘category insights’, ‘recommendations on...


News channels feel the pinch as lockdown-hit SMEs freeze ads for months

News channels feel the pinch as lockdown-hit SMEs freeze ads for months

  • by Tasmayee Laha Roy
  • November 06, 2020

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from...


Will MSME economic package boost growth for the ad industry?

Will MSME economic package boost growth for the ad industry?

  • by pitchteam
  • May 14, 2020

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...


Amazon pledges $1 billion to digitise SMBs in India

Amazon pledges $1 billion to digitise SMBs in India

  • by pitchteam
  • January 15, 2020

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025...


Trending

  • Amul pays tribute to legendary adman Piyush Pandey

    Amul pays tribute to legendary adman Piyush Pandey

    • by Pitch Team
    • October 27, 2025
  • Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    • by Pitch Team
    • October 27, 2025
  • Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    • by Pitch Team
    • October 27, 2025
  • Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    • by Pitch Team
    • October 27, 2025
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Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    • by Pitch Team
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  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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