mruc

As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and...

Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said

The absence of a deadline has raised eyebrows in the media and advertising industry, casting doubts on the timeline for the next IRS survey

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...

Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors

Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...