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The New OOH: From nails to potholes, how brands are rewriting the rules of advertising

The New OOH: From nails to potholes, how brands are rewriting the...

  • by Anushka Choudhary
  • September 25, 2025

Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection


OOH not an obligation, it’s an opportunity: Jayesh Yagnik, MOMS Outdoor Media Solutions

OOH not an obligation, it’s an opportunity: Jayesh Yagnik, MOMS Outdoor Media...

  • by Team PITCH
  • May 09, 2025

Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m...


65% of spends in OOH comes from top 5 categories: Jayesh Yagnik, MOMS Outdoor

65% of spends in OOH comes from top 5 categories: Jayesh Yagnik,...

  • by Team PITCH
  • May 09, 2024

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro


OOH now can tell a story through video & that is drawing advertisers: Jayesh Yagnik

OOH now can tell a story through video & that is drawing...

  • by Chehneet Kaur
  • April 16, 2024

The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more


Will the OTT-OOH bond prevail even post Unlock?

Will the OTT-OOH bond prevail even post Unlock?

  • by Noel D'souza
  • December 21, 2020

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...


Facebook celebrates the resilience of small businesses in new campaign, 'Nayi Shuruaat'

Facebook celebrates the resilience of small businesses in new campaign, 'Nayi Shuruaat'

  • by Team PITCH
  • December 15, 2020

The Nayi Shuruaat film has been made by Wunderman Thompson and the campaign will run across print, digital, and television Facebook today launched ‘Nayi Shuruaat’ ...


Did festive spending generate revenue growth for the OOH industry?

Did festive spending generate revenue growth for the OOH industry?

  • by Noel D'souza
  • December 07, 2020

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...


How MOMS’ OOH activation for Nihar Naturals made Puja pandals safer for Kolkata women

How MOMS’ OOH activation for Nihar Naturals made Puja pandals safer for...

  • by Noel D'souza
  • November 11, 2020

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd


MOMSPRESSO LAUNCHES MOMSIGHTS- A RESEARCH & INSIGHTS DIVISION

MOMSPRESSO LAUNCHES MOMSIGHTS- A RESEARCH & INSIGHTS DIVISION

  • by pitchteam
  • November 23, 2018

Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...


Pitch CMO Summit Delhi edition, 3rd May

Pitch CMO Summit Delhi edition, 3rd May

  • by pitchteam
  • May 04, 2018

The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...


Trending

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    SKINN from House of Titan launches new festive campaign

    • by Pitch Team
    • September 25, 2025
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    The ‘Hide’ button: YouTube adds option to dismiss end-of-video suggestions

    • by Pitch Team
    • September 25, 2025
  • Swiggy nets ?2,400 crore by exiting Rapido stake sale to Prosus and WestBridge

    Swiggy nets ?2,400 crore by exiting Rapido stake sale to Prosus and WestBridge

    • by Pitch Team
    • September 25, 2025
  • Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    Apple launches iPhone 17 series; India pricing revealed for iPhone Air and other models

    • by Pitch Team
    • September 10, 2025
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Marketing Moments

  • SKINN from House of Titan launches new festive campaign

    SKINN from House of Titan launches new festive campaign

    • by Pitch Team
    • September 25, 2025
  • Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
    • September 03, 2025
  • RMG ban: Asia Cup to see dip in ad volumes?

    RMG ban: Asia Cup to see dip in ad volumes?

    • by Pitch Team
    • September 03, 2025
  • Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    • by Pitch Team
    • September 03, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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