Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Maruti's Shashank Srivastava and Mindshare's Amin Lakhani offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday