Tags STORY
Marketing Moments
Star India’s operating loss from sports business increases 50% in...

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this....

By Team PITCH

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
Rs 80,000 crore riding on cricket: Will broadcasters get their...

Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....

By Aditi Gupta Sonam Saini

Marketing Moments
BCCI media TV, digital rights: Viacom18 to pay approx Rs...

The rights are for bilateral India matches on home turf for the next five years

By Aditi Gupta

Marketing Moments
Viacom18 bags BCCI's TV & Digital media rights for Rs...

The rights are for bilateral India matches on home turf for the next five years

By Aditi Gupta

Marketing Moments
Indian Super League: Rs 550 cr set as base price...

As per reports, TV rights will be for the entire subcontinent and digital for the Indian market only

By Team PITCH

Marketing Moments
Cricket media rights: Will broadcasters loosen purse strings?

Industry experts caution that due to market challenges, big spending on IPL and consolidation of players the BCCI bilaterals may....

By Sonam Saini