Tags STORY
Marketing Moments
ASCI launches guidelines to prevent misuse of brand extensions as...

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

By Team PITCH

Marketing Moments
Lost in translation? The curious case of agencies and ASCI...

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

By Tanzila Shaikh

Marketing Moments
ASCI introduces guidelines for ads on charitable causes

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

By Team PITCH

Marketing Moments
ASCI upholds 90% complaints against ads in Aug-Sept

ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards....

By Team PITCH