Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest...
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards Council of India (ASCI) looked...