Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Prior to this, Siddharth Dabhade was the MD at MiQ
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across...
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market...
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears...
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario In the...
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...