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Punjab Kings onboards Kent as Principal Sponsor for upcoming season

Punjab Kings onboards Kent as Principal Sponsor for upcoming season

  • by Team PITCH
  • March 13, 2024

The team will be seen in action from March 23


‘Those who have transformed & innovated are the ones who have survived’

‘Those who have transformed & innovated are the ones who have survived’

  • by Ritika Raj
  • December 02, 2020

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions...


Kent withdraws ad for water purifier that claims to kill COVID-19

Kent withdraws ad for water purifier that claims to kill COVID-19

  • by Team PITCH
  • November 03, 2020

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...


This year, protecting business, not growth, is the key: Mahesh Gupta, Kent Ro

This year, protecting business, not growth, is the key: Mahesh Gupta, Kent...

  • by Simran Sabherwal
  • July 23, 2020

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...


Kent ad fiasco: A cautionary tale for advertisers in COVID times?

Kent ad fiasco: A cautionary tale for advertisers in COVID times?

  • by Misbaah Mansuri
  • May 28, 2020

Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The unprecedented national crisis caused by...


Kent atta maker ad called ‘classist’ & ‘discriminatory’ towards house help

Kent atta maker ad called ‘classist’ & ‘discriminatory’ towards house help

  • by pitchteam
  • May 27, 2020

Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary Post lockdown, hygiene will be an important proposition for advertisers...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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