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Life Insurance Council rolls out campaign with Rs 160-cr yearly outlay

Life Insurance Council rolls out campaign with Rs 160-cr yearly outlay

  • by Sunidhi Vijay
  • July 03, 2025

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey


What IRDAI’s new regulations could mean for insurance advertising

What IRDAI’s new regulations could mean for insurance advertising

  • by Misbaah Mansuri
  • November 02, 2020

Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...


IRDAI proposes regulations to curb misleading insurance ads

IRDAI proposes regulations to curb misleading insurance ads

  • by Team PITCH
  • October 26, 2020

The body has invited comments from stakeholders on the exposure draft by November 10


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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