The premium collaboration introduces Pond’s Anti-Blue Light UV Miracle through an immersive, cinema-first campaign across PVR INOX Cinemas, blending pop culture, technology, and skin science
As a part of this partnership, UPKL will gain access to 900+ branding sites across PVR INOX in India
Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates
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Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...
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Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Advertising production house - Equinox Films has converged with Airtel Xstream for their new campaign ‘Jo Dekho, Bada Dekho’. Equinox Films has yet...
INOX is also taking the Dolby Atmos roll out further this year India’s leading cinema chain, INOX Leisure Limited (INOX) today extended its strategic partnership...