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The move aims to deepen the understanding of smaller advertisers about the ad industry, ISA president Sunil Kataria tells e4m

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices

The second phase follows the introduction of the Model Media Agency Agreement in October last year

According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move