Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...