hyperlocal

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

From beauty brands tailoring short video campaigns in Tamil to banks offering support via Marathi WhatsApp chats, what we’re witnessing isn’t a “regional” advertising boom—it’s...

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu...

Pavangopal A, Head of Marketing & E-commerce, Nandu's shares five principles that helped the meat retail brand convert challenges into advantages   Covid-19 brought the...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...