.jpg)
Board backs Netflix deal, flags excessive debt and execution risks in revised hostile offer
Streaming Giant Reaffirms Support for Netflix–Warner Bros. Discovery Merger as “Superior and Certain”
Board flags financing uncertainty, regulatory risks, and superior value in existing Netflix agreement
WPP steps away from re-pitch while Ogilvy retains long-standing creative duties
Senior digital leader set to join Microsoft to head AI news product
Appoints Kara Osborne Gladwell and Tia Castagno to New Global Media Leadership Roles
.jpg)
Warner Bros Discovery receives revised bids from Netflix, Comcast and Paramount Skydance
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Excerpts from the conversation with Joshua Spanier, Senior Marketing Director,Global Media Google Is digital advertising as effective as it is stated to be in...