Growth, product and marketing heads agree: driving installs isn’t enough trust, habits and community matter far more for long-term engagement
From FMCG and automobiles to F&B and entertainment, Indian consumers are paying more for value, experience and identity not just upgrades.
From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
PwC Outlook flags streaming, internet advertising and esports as key growth engines reshaping India’s entertainment economy
Singapore-based leader to steer creative strategy across China, India, Japan, Korea and Southeast Asia as the language-learning platform deepens its APAC focus.
From temple towns to yoga retreats, Gen Z is reshaping faith-led journeys into cultural and wellness experiences
As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend...
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
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To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...