first-party-data

Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say...

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources