finfluencers

From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as a long-term differentiator.

With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice

Experts suggest that finfluencers can take steps like highlighting relevant education or professional experience, and prioritise transparency, ethics, along with clear communication

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts

Sebi aims to address concerns related to “certain persons”, including unregulated entities, inducing investors to deal in securities based on inappropriate claims

Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space