Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it...
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
The mandate was won following a multi-agency pitch process
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...