AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
A source privy to the development has confirmed the news to exchange4media
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020