Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
MIB to frame overarching statute for self-regulation by OTT, digital...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues....

By Team PITCH

Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui