The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts
e4m was the first to report that Karan Johar's Dharma Productions is looking for suitors
Dharma Productions has said the decision was taken in order to ‘maintain the cinematic experience for all’
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
The campaign has been conceptualised by Famous Innovations