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Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has shot up in the last...