Tags STORY
Opinion
Psychology of Branding: How emotions drive customer loyalty

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....

By Piali Dasgupta

Marketing Moments
How Technology is Saving Customer Loyalty

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores....

By Rahul Sharma