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‘Fevicol MR’s rebranding has enhanced overall equity of Fevicol as a brand’

‘Fevicol MR’s rebranding has enhanced overall equity of Fevicol as a brand’

  • by Simran Sabherwal
  • June 11, 2025

Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more


Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules, experts warn

  • by Aditi Gupta
  • August 12, 2024

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards


CRY collaborates with Lintas Live to launch an awareness campaign supporting India’s girls

CRY collaborates with Lintas Live to launch an awareness campaign supporting India’s...

  • by Team PITCH
  • April 05, 2021

The campaign supports India’s girls in completing their secondary education CRY (Child Rights and You) launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on...


FirstCry doubles ad spends in FY 2019-20

FirstCry doubles ad spends in FY 2019-20

  • by Misbaah Mansuri
  • December 02, 2020

The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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