Pitchonnet Magazine

Luxury cinemas to make up 20% of PVR INOX screens in 12-18...

by Team PITCH
February 21, 2025

Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...

Cinema AdEx rose 8% in 2024, falls short of predictions

by Team PITCH
January 03, 2025

While FMCG, lifestyle, industrial goods, retail & consumer durables were top in-cinema advertising categories in 2024, experts say advertisers holding back due to inconsistency in...

Jab advertisers met nostalgia: It’s showtime for in-cinema ads with Bollywood re-releases

by Sohini Ganguly
September 10, 2024

Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and advertising reach

Cinema advertising a hit again, courtesy box-office successes

by Tanzila Shaikh
January 29, 2024

Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform

cinema-advertising