cid

Multi-platform rollout highlights sensitive-skin positioning and study-led product formulation

Industry watchers share that while for Sony it is an opportunity to monetise the iconic IPs, it also helps Netflix in expanding the content catalogue

Industry observers say the Sony-Netflix content syndication may not result in a major boost in viewership for the original platform but can ensure an additional...

While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a...

Recent months have seen brands lean heavily on meme culture and nostalgia, bringing back some iconic moments from television for marketing campaigns

In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives Nykaa has created a campaign called #WhatMakesYouBeautiful...

Humor has marketed itself in India in varied ways. Whether it is laughing clubs, standalone comedy shows or through the online community, humor...