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Celebrity-led advertising in India has become a predictable dance: star walks in, camera follows, product appears, logo exits. Rinse and repeat
Luxury watch brand unites two Bollywood icons in a stylish new campaign that blends timeless elegance with contemporary flair
The multifaceted artist continues to bridge brands and communities with authenticity, charisma and deep cultural resonance
Jewellery brand doubles down on continuity as it scales its retail presence across India
MPs seek stricter action against celebrity endorsements and indirect promotions masking harmful products
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...