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OpenAI, Anthropic and Block form new body to standardise Agentic AI

OpenAI, Anthropic and Block form new body to standardise Agentic AI

  • by Team PITCH
  • December 12, 2025

Industry leaders are transferring critical technologies to a neutral foundation as agentic systems advance into real-world deployment


Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

  • by Team PITCH
  • December 11, 2025

OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.


The Attribution Disruption: Are ad-blockers quietly inflating your costs?

The Attribution Disruption: Are ad-blockers quietly inflating your costs?

  • by Shantanu David
  • April 30, 2025

Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts


Trends in the FMCG Industry for 2024

Trends in the FMCG Industry for 2024

  • by Manish Aggarwal
  • January 17, 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024


‘Aqilliz & Zirca want to drive the wave of digitisation with blockchain’

‘Aqilliz & Zirca want to drive the wave of digitisation with blockchain’

  • by Javed Farooqui
  • November 18, 2020

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...


Zirca Digital Solutions partners with blockchain solutions provider Aqilliz

Zirca Digital Solutions partners with blockchain solutions provider Aqilliz

  • by Team PITCH
  • November 03, 2020

Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base Zirca Digital...


Blockchain for Marketing - Hope or Hype?

Blockchain for Marketing - Hope or Hype?

  • by Shashank Bijapur
  • February 09, 2018

While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...


Q&A with Megha Tata, Chief Operating Officer, BTVI

Q&A with Megha Tata, Chief Operating Officer, BTVI

  • by pitchteam
  • December 29, 2017

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...


Trending

  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    • by Pitch Team
    • December 11, 2025
  • Network Advertising wins creative mandate for Bajaj Consumer Care brands

    Network Advertising wins creative mandate for Bajaj Consumer Care brands

    • by Pitch Team
    • December 11, 2025
  • MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    • by Pitch Team
    • December 11, 2025
  • Mark Titus elevated to President – Decorative Business, Nippon Paint India

    Mark Titus elevated to President – Decorative Business, Nippon Paint India

    • by Pitch Team
    • December 11, 2025
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Marketing Moments

  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
  • Aamir Khan named the face of Britannia NutriChoice’s new campaign

    Aamir Khan named the face of Britannia NutriChoice’s new campaign

    • by Pitch Team
    • December 11, 2025
  • Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    • by Pitch Team
    • December 11, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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