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OpenAI, Anthropic and Block form new body to standardise Agentic AI

OpenAI, Anthropic and Block form new body to standardise Agentic AI

  • by Team PITCH
  • December 12, 2025

Industry leaders are transferring critical technologies to a neutral foundation as agentic systems advance into real-world deployment


Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

  • by Team PITCH
  • December 11, 2025

OpenAI, Anthropic and Block lead the creation of an open-source ecosystem to standardise next-generation agentic AI systems.


The Attribution Disruption: Are ad-blockers quietly inflating your costs?

The Attribution Disruption: Are ad-blockers quietly inflating your costs?

  • by Shantanu David
  • April 30, 2025

Attribution metrics, once the gospel for campaign success, are now increasingly regarded as approximations, explain experts


Trends in the FMCG Industry for 2024

Trends in the FMCG Industry for 2024

  • by Manish Aggarwal
  • January 17, 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024


‘Aqilliz & Zirca want to drive the wave of digitisation with blockchain’

‘Aqilliz & Zirca want to drive the wave of digitisation with blockchain’

  • by Javed Farooqui
  • November 18, 2020

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the...


Zirca Digital Solutions partners with blockchain solutions provider Aqilliz

Zirca Digital Solutions partners with blockchain solutions provider Aqilliz

  • by Team PITCH
  • November 03, 2020

Zirca will offer Aqilliz’s suite of solutions leveraging differential privacy, and federated discovery with data provenance to its domestic and global customer base Zirca Digital...


Blockchain for Marketing - Hope or Hype?

Blockchain for Marketing - Hope or Hype?

  • by Shashank Bijapur
  • February 09, 2018

While the marketing industry is still trying to understand its Artificial Intelligence strategy, blockchain is already on its way to replace AI as the next...


Q&A with Megha Tata, Chief Operating Officer, BTVI

Q&A with Megha Tata, Chief Operating Officer, BTVI

  • by pitchteam
  • December 29, 2017

1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...


Trending

  • Ranbir Kapoor joins PNG Jewellers as the new brand ambassador

    Ranbir Kapoor joins PNG Jewellers as the new brand ambassador

    • by Pitch Team
    • January 26, 2026
  • Rajiv Singh joins Haldiram Snacks Food as VP – Head of Marketing & Growth, QSR business

    Rajiv Singh joins Haldiram Snacks Food as VP – Head of Marketing & Growth, QSR business

    • by Pitch Team
    • January 25, 2026
  • Godrej Consumer trims advertising spend by 6% YoY to Rs 341 crore in Q3 FY26.

    Godrej Consumer trims advertising spend by 6% YoY to Rs 341 crore in Q3 FY26.

    • by Pitch Team
    • January 24, 2026
  • ZEE5’s Anil Kotian takes on added responsibility for programmatic revenue and partnerships

    ZEE5’s Anil Kotian takes on added responsibility for programmatic revenue and partnerships

    • by Pitch Team
    • January 23, 2026
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Marketing Moments

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    ITC unveils latest campaign for Sunfeast Wowzers

    • by Pitch Team
    • January 26, 2026
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    Hero MotoCorp reimagines prayer flags as first-aid for Himalayan bikers

    • by Pitch Team
    • January 26, 2026
  • HDFC Life’s new campaign reinforces the need for financial planning for children's future

    HDFC Life’s new campaign reinforces the need for financial planning for children's future

    • by Pitch Team
    • January 26, 2026
  • TATA AIG launches campaign to mark 25 years of trust

    TATA AIG launches campaign to mark 25 years of trust

    • by Pitch Team
    • January 26, 2026
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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